Marc Caswell is a Senior Planning & Programs Specialist at Alta Planning + Design. For more than a decade, he has worked to improve bicycling, walking and access to transit in communities across California. His current role allows him to work closely with agencies and community members across Southern California, helping to increase public participation in planning efforts and ensure residents can travel safely to work, school, and play across the region.
Before moving to Los Angeles, Marc previously worked for the San Francisco Bicycle Coalition, where he led the expansive education efforts, training more than 4,000 people annually, including taxi drivers, bus operators, and bike riders. He has personally trained thousands of Californians how to safely share the road – whether behind the steering wheel or on two wheels.
Marc has a Masters in Urban and Regional Planning at UCLA with a focus on Transportation Planning. At UCLA, Marc’s research focused on traffic safety, with a spatial analysis of collisions and their relationship to on-street parking across the City of Los Angeles. He lives in the Silver Lake with his wife, son, and two cats.Close
Alta Planning & Design
Jim Pocrass is a partner at Pocrass & De Los Reyes LLP. For more than 30 years, he has represented people who suffered serious personal injuries or families who have lost a loved one in a wrongful death due to the negligence or carelessness of another. A major part of Jim’s practice is representing people in bike accidents. Jim is consistently named to Southern California Super Lawyers, to Top 100 Southern California Super Lawyers, and to Best Lawyers of America lists. An avid cyclist, Jim is active in the bicycle community, supporting causes aimed at making cycling safer for everybody.Close
Pocrass & De Los Reyes, LLP
Daniella Alcedo has been an active member and volunteer of LACBC since 2011 when she started her planning and policy internship. Growing up in Covina and the Pomona Valley region, she noticed a lack of resources in her region, particularly in active transportation. So when she heard about the LACBC chapter program, she jumped on board and formed the Pomona Valley Bicycle Coalition to help increase local bicycle education opportunities and take a part in the City of Pomona Bicycle and Pedestrian Master Plan. Her passion to elevate advocacy voices led her to co-create the Women Bike, Women Lead summit in 2015. In a partnership with LACBC and Multicultural Communities for Mobility (MCM), the summit aimed to inspire and motivate women-identified participants to use their voice to increase and improve active transportation in their communities. Daniella is excited to be on the board and elevate the organization’s presence in active transportation in L.A. County and nationwide.Close
Los Angeles Homeless Services Authority
When Nora moved to L.A. from Chicago in 2010 for a new job, she was told she would have to give up her lifestyle of bike commuting and using public transportation. Seeing the climate in L.A. as being ideal for bike commuting, Nora embraced LACBC’s mission and became a fundraiser via her first Climate Ride in 2015.
As a former marathon runner and lifelong athlete, she turned into a roadie in order to live by John Muir’s words: “The mountains are calling and I must go.” On any given weekend, you’ll most likely find her leading an epic ride somewhere in the San Gabriel or Santa Monica mountains. Nora is proud to say she puts more miles on her bikes than her car every year.
Nora has a B.S. in Industrial and Enterprise Systems Engineering from the University of Illinois at Urbana-Champaign, an MBA in Finance from DePaul University, and is currently employed at Warner Bros.Close
Kevin Burton has used a bicycle as primary transportation for over 35 years, having regularly navigated city streets while living in California, on the U.S. east coast and in the U.K. He is co-founder of the West Hollywood Bicycle Coalition (a Local Chapter of LACBC) and has been an LACBC member for several years. Kevin not only works to improve bicycle facilities in his own community, but participates in bicycle rides and advocacy events throughout L.A. County. He has worked to promote the LACBC Local Chapter program which seeks to broaden collaborative efforts of bicycle advocates in communities around the county. In addition to bicycling, he uses public transit and advocates for that mode of transportation. Kevin’s interest in transportation issues has led to his current service as a Transportation Commissioner for the City of West Hollywood. Professionally, Kevin is a scientific researcher and teacher.Close
City of West Hollywood
Member at Large
Michael Fishman is owner and founder of Pure Cycles. He started Pure Cycles with his two childhood best friends while in college at UW-Madison. They set out to make stylish $300 bikes that college students could easily maintain and ride around campus. Their mission quickly became to get more college students on bikes and seven years later, and after expanding their product line, their mission is now to get more people on bikes.
Pure Cycles focuses on getting more people on bikes by creating affordable and beautiful products, by giving the best customer service, and by getting involved with the local bicycle community and national advocacy groups to make sure that biking is safe and a part of our city’s future plans. They sell directly to consumers on their website and to over 500 independent bike dealers around the world. Pure Cycles headquarters is located in Burbank, CA, and they also have an office in Rotterdam, The Netherlands. Pure Cycles has sold over 100,000 bikes over the past seven years, and is very proud of their advocacy efforts and working with the community to make biking safer around the country. So far, they’ve partnered with PeopleforBikes, LACBC, CalBike, League of American Bicyclists, CicLAvia, and more.Close
Douglas John has spent most of his life in Southern California and currently resides in the San Fernando Valley with his wife, Elizabeth, and Australian Cattle Dog rescue, Pepper Potts. Doug fell in love with biking as a kid when he lived in New Jersey, where he and his friends would ride on their home-made BMX track. He once attempted to ride through a muddy cornfield only to get stuck knee-deep in mud and in need of a rescue. Despite this setback, his passion for cycling continued and after joining the LACBC as a member in 2012, he became a Neighborhood Bike Ambassador where he spearheaded the Ride Lankershim campaign and organized an Operation Firefly fundraiser, screening the cycling classic, Breaking Away. Doug holds a Bachelor’s degree in Business Administration from Colorado State University, has worked as a yoga instructor, started a line of yoga-inspired clothes, and has spent the past ten years as an insurance underwriter. In his free time you can find Doug logging countless miles on his bike, playing with his dog, or enjoying good beer and wine.Close
Chanda is a Policy Analyst with the PLACE Program at the Los Angeles County Department of Public Health, where she leads efforts to create a more healthy and equitable Los Angeles County through built environment interventions. This includes providing direct and technical assistance on active transportation plans, advising on transportation policy, and implementing land use and transportation programs.
Chanda enjoys and strives to bring stakeholders together to support active, vibrant, healthy, equitable, and just communities. She is an avid gardener and loves exploring the region on foot and bicycle.
Chanda received her Master’s degree in Urban Planning from UCLA and her Bachelor’s degree in Economics and Applied Mathematics from UC Berkeley.Close
Los Angeles County Department of Public Health
Richard is a strategic planner and thought leader at Estolano LeSar Advisors, where he has been involved in a variety of active transportation, transit-oriented development, and equitable economic development projects.
Richard sits on the Advisory Board for Investing in Place, a bicycle and pedestrian advocacy group whose mission is to support equitable transportation investments that make our communities safer, stronger, and more just. He also sits on the board for the Los Angeles League of Conservation Voters and has taught at the UCLA Luskin School of Public Affairs.
Richard received a Bachelor of Environmental Design from the University of Colorado at Boulder, and his M.A. in Urban Planning from UCLA.Close
Estolano LeSar Advisors